Optic's proprietary data engine collects, processes and joins your existing platform data to give you and your team what your business needs to succeed.
In a way that is intuitive to use for e-commerce shop owners, analysts and marketers. You can focus on what is important.
Finding valuable insights to grow your business.
Just like running a world-class data consulting project, we have started from business questions and reversed engineered a system that actually gives you the answers.
No need to work on extracting, processing and joining the data
No (other) rows or sampling
E-commerce conversion rate, average item quantity, newsletter subscription rate and more!
Optic transfers all data to a GCP project you own so you can build on top of our base 3 Core Pillars.
Covering the most important areas for your business' success, Optic makes actionable reporting easy and advanced analysis accessible.
Need to have a clear view of your funnel performance?
WAP pillar gives you everything you need to do this and more - such as breaking it down by landing pages, device category, and more - so you can quickly identify what is working and what needs to be worked on.
Want to understand which marketing channel gives you the best traffic, engagement and conversion performance?
MAP pillar gives you the ability to access granular campaign-level reports telling you which ones are performing and which ones need attention.
Curious about which products on your e-commerce shop are receiving a lot of traffic but not being bought as much, so you can look at the ones that might be better to promote and switch marketing or merchandising strategies?
Head over to the MCP and get your insights.
You can work within these pillars in isolation to get a clear view of your performance in each of them.
Optic ensures high data quality and effectiveness by breaking down its GA4 API requests into many different parts, processing and joining the data afterwards.
With Optic, you have access to a set of carefully designed BigQuery tables. Specifically built to power Optic’s 3-pillar framework, they enable you to cut through the noise and focus on what’s important: get the right answers to your data questions and grow your brand.
Along with the tables, you also get our templates for both Looker Studio and Google Sheets. You can use them as they are, build upon and modify them as you see fit or build your own visualisation from scratch. Optic’s BigQuery tables allow you to use any reporting & visualisation tool. From PowerBi to Looker to Tableau (and beyond), it makes the world of data your oyster.
Have more questions? Need help to choose which Optic is for you? We’re here to assist! Fill out the form below, and our team will get in touch to discuss your needs and provide the insights you need. Let’s work together to elevate your data.
If you like what you see and want to learn more about Optic, we’d love to have a chat!