Optic's proprietary data engine collects, processes and joins your existing platform data to give you and your team what your business needs to succeed.
In a way that is intuitive to use for e-commerce shop owners, analysts and marketers. You can focus on what is important:
Finding valuable insights to grow your business.
Just like running a world-class data consulting project, we have started from business questions and reversed engineered a system that actually gives you the answers.
No need to work on extracting, processing and joining the data
No (other) rows or sampling
E-commerce conversion rate, average item quantity, newsletter subscription rate and more!
Optic transfers all data to a GCP project you own so you can build on top of our base 3 Core Pillars.
Covering the most important areas for your business' success, Optic makes actionable reporting easy and advanced analysis accessible.
You can work within these pillars in isolation to get a clear view of your performance in each of them.
Optic ensures high data quality and effectiveness by breaking down its GA4 API requests into many different parts, processing and joining the data afterwards.
At the end, what we have is the output data sets required for the execution of Optic's 3 pillars, in their distinct BigQuery tables.
You get access to these tables, and our Optic Templates for both Looker Studio and Google Sheets. If you would rather use another visualisation environment - whether it's PowerBI, Looker, Tableau or something else - the access to the Optic tables easily enables you to do so.
Covering the most important areas for your business' success, Optic makes actionable reporting easy and advanced analysis accessible.
Optic’s main output is a series of bigquery datasets that are ready to use with your favourite visualisation tools. For Looker Studio, PowerBI and Google Sheets, we have already built the templates for you to experience Optic’s Insights right away.
A set of actionable reports with built on 3 core pillars:
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