Optic's proprietary data engine collects, processes and joins your existing platform data to give you and your team what your business needs to succeed.
In a way that is intuitive to use for e-commerce shop owners, analysts and marketers. You can focus on what is important.
Finding valuable insights to grow your business.
Just like running a world-class data consulting project, we have started from business questions and reversed engineered a system that actually gives you the answers.
No need to work on extracting, processing and joining the data
No (other) rows or sampling
E-commerce conversion rate, average item quantity, newsletter subscription rate and more!
Optic transfers all data to a GCP project you own so you can build on top of our base 3 Core Pillars.
Covering the most important areas for your business' success, Optic makes actionable reporting easy and advanced analysis accessible.
Need to have a clear view of your funnel performance?
WAP pillar gives you everything you need to do this and more - such as breaking it down by landing pages, device category, and more - so you can quickly identify what is working and what needs to be worked on.
Want to understand which marketing channel gives you the best traffic, engagement and conversion performance?
MAP pillar gives you the ability to access granular campaign-level reports telling you which ones are performing and which ones need attention.
Curious about which products on your e-commerce shop are receiving a lot of traffic but not being bought as much, so you can look at the ones that might be better to promote and switch marketing or merchandising strategies?
Head over to the MCP and get your insights.
You can work within these pillars in isolation to get a clear view of your performance in each of them.
Optic ensures high data quality and effectiveness by breaking down its GA4 API requests into many different parts, processing and joining the data afterwards.
At the end, what we have is the output data sets required for the execution of Optic's 3 pillars, in their distinct BigQuery tables.
You get access to these tables, and our Optic Templates for both Looker Studio and Google Sheets. If you would rather use another visualisation environment - whether it's PowerBI, Looker, Tableau or something else - the access to the Optic tables easily enables you to do so.
Have more questions? Need help to choose which Optic is for you? We’re here to assist! Fill out the form below, and our team will get in touch to discuss your needs and provide the insights you need. Let’s work together to elevate your data.
Need help with your data? Have a specific report in mind? We’re here to assist! Fill out the form below, and our team will get in touch to discuss your needs and provide the insights you need. Let’s work together to turn your data into actionable information.
